I always like when something completely usual and ordinary goes hi-tech. I am ready to bet that was the idea behind the following Smart Measure Cup. Such cups have never been more precise, from now you can easily measure the exact volume and display the unit on the LCD on the handle.
The utensil has been designed by Ryan Eder & Chris Daniels, and manufactured by Taylor Kitchenware. The most interesting part, the Smart Measure Cup can be pre-set for recipe amounts.
There is no information as to the pricing of this highly useful thing. It should hit markets in the fall.
