With all the talk of the PS3 being too expensive compared to the other two consoles on the market, it seems Sony is still cashing in on sales with the high price. Sony plans to manufacture a white, 40GB PS3 for the American market, with pictures of the all-white version recently released. If they really needed to increase sales they would either lower the retail price or include more extras with the console, rather than simply changing the colour of the outer plastic. This proves to me that even with the lack of interesting titles currently available for the PS3, Sony has no intention of lowering the cost of the console any time soon. And with great new titles yet to be released, gamers will have all the more reason to purchase a PS3 for its ridiculous price. Black or white outer casing, it’s up to you to pay as much as Sony is asking for its PS3 with Blu-Ray capabilities.

The ceramic white PS3 will sell for $499.00.