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	<title>AwareGeek &#187; brain</title>
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	<description>You are real geek and spend all your free money on gadgets? No more need to spend lots of time googling – all interesting and really useful gadgets on awaregeek.com</description>
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		<title>NeuroSky and SEGA Join Forces</title>
		<link>http://awaregeek.com/robots-and-toys/neurosky-and-sega-join-forces/</link>
		<comments>http://awaregeek.com/robots-and-toys/neurosky-and-sega-join-forces/#comments</comments>
		<pubDate>Thu, 10 Jan 2008 16:10:39 +0000</pubDate>
		<dc:creator>cleo</dc:creator>
				<category><![CDATA[Robots and toys]]></category>
		<category><![CDATA[bio-sensor]]></category>
		<category><![CDATA[bio-signals]]></category>
		<category><![CDATA[brain]]></category>
		<category><![CDATA[NeuroSky]]></category>
		<category><![CDATA[SEGA]]></category>
		<category><![CDATA[ThinkGear]]></category>

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		<description><![CDATA[Announced early this December, SEGA Toys and brainwave signal processing company NeuroSky are teaming up to develop innovative, next generation toys and other entertainment products. The two companies have been talking since early 2007, but the announcement was officially made on December 10th.
Engineers at NeuroSky have been developing “wearable” brain wave-reading products, toys and video [...]]]></description>
			<content:encoded><![CDATA[<p>Announced early this December, <strong>SEGA</strong> Toys and brainwave signal processing company <strong>NeuroSky</strong> are teaming up to develop innovative, next generation toys and other entertainment products. The two companies have been talking since early 2007, but the announcement was officially made on December 10<sup>th</sup>.</p>
<p>Engineers at <strong>NeuroSky</strong> have been developing “wearable” <strong>brain</strong> wave-reading products, toys and video games since 2004. One of their most impressive and recently demonstrated toys is a Darth Vader costume, where inside the helmet is a brainwave reading device that rests on the user’s forehead.</p>
<p><img border="0" width="250" src="http://awaregeek.com/wp-content/uploads/2008/01/neuro-sky.jpg" alt="NeuroSky" height="200" /> Equipped with a full Vader suit and red light saber, the <strong>sensor</strong> inside the mask sends signals to a wireless receiver inside the saber to illuminate it when the user is concentrating. If the user thinks specifically to keep it lit, it says lit. If the user thinks to shut the light off, or if the user’s mind wanders, the saber shuts off. The demonstration, while basic and incredibly gimmicky, is only a precursor to the more sophisticated devices <strong>NeuroSky</strong> says they are working on. <strong>NeuroSky</strong> says teaming with <strong>SEGA</strong> Toys will allow them to bring their <strong>ThingGear</strong> <strong>bio-sensing</strong> technology to more possibilities with <strong>SEGA</strong>’s creative and innovative capacity. Read the official <strong>NeuroSky</strong> press release <a href="http://neurosky.com/sega.html">here</a>.</p>
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