By the end of February 2008, iTunes will feature 24-hour movie rentals along with their music downloads.
With the latest version of iTunes, users will be able to watch films they select using their iTunes Store account to rent the title. Upon its launch at the end of February, over 1,000 movie titles will be available to rent from Touchstone, MGM, Miramax, Lions Gate, Fox, WB, Walt Disney, Paramount, Universal and Sony. New releases will be made available 30 days after the official DVD release.
Using your iTunes Store account you can select the title you wish to rent, making it available on your computer for 30 days. Once you click play, however, the video will begin to stream meaning you have 24 hours to finish it. In that 24 hours you can watch it as many times as you wish or transfer it to your Apple TV, iPhone or iPod Touch. When the 24 hours is done you will have to rent the title again to gain access to it.
Rentals will cost $2.99 for older releases, $3.99 for new releases and $4.99 for films in HD.
iTunes Announces 24-hour Movie Rentals
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